I’m looking to try and get more traffic to my website, but I’m not quite sure to go about it. Is there something you can recommend?
This is a perennial question that most website owners ask at one point or another. It doesn’t matter if you sell cars or diet pills or even marketing advice, web traffic is the life blood of your online business. There are a number of things you need to keep in mind to make sure your site gets the level of traffic you desire. Most of these come with experience, but here are some pointers that will help you get started:
- Content is king – You always need to keep in mind the reason WHY visitors come to your website. What is their goal? Are they here to buy something, learn something or to amuse themselves. Once you’re aware of what you’re doing well, keep doing it more and more, over and over, better and better. This should keep people knocking at your door.
- Make your site attractive – This may seem a bit vain, but first impressions are really important online, where punters have a wide choice of sites to visit. If your site doesn’t hit the right spot, it’s quite easy to lose visitors before they have a chance to engage with your website. So pay attention to the aesthetics.
- Ensure search engines love you – There are a number of Search Engine Optimisation (SEO) factors you need to keep in mind when designing your site. Make sure your site is accessible, keywords are prominent and your links clean. Pay attention to linking strategies and monitor where your site is in the SERPs.
- Get yourself some links – One thing that can help your traffic is incoming links. There are a number of strategies around this, including link exchanges or buying . In fact if you decide to go down this route, here’s a coupon to get
These are just some basic pointers, but if you look around the web, there’s loads more information available for the taking. Good luck!